Heights Studio

Amica Digital Services

A React + Node.js marketing platform for an AI-automation agency, built around a weighted lead-scoring intake form that auto-routes prospects to tailored email sequences.

Overview

Built the full client-facing platform for Amica Digital Services, an AI-automation and growth-marketing agency: a multi-page React (Vite) site covering Home, Services (with dynamic per-service detail pages), Pricing, About, a Blog, and a client case study, backed by an Express + Nodemailer API for transactional email. The centerpiece is a Formik/Yup-validated intake form that runs every submission through a custom weighted scoring algorithm — monthly and setup budget, timeline, decision-making authority, industry vertical, interest in AI automation, existing CRM, and response-time expectations — to compute a 0–100 fit score, then instantly branches the visitor to a Qualified, Semi-Qualified, or Not-Qualified outcome screen while the backend fires the matching email template over Hostinger Titan SMTP.

Highlights

  • check_circleCustom weighted lead-scoring engine (0–100) that classifies prospects as Qualified, Semi-Qualified, or Not-Qualified in real time.
  • check_circleAutomated, tier-specific email delivery (qualified lead, semi-qualified lead, team notification, welcome email) via an Express + Nodemailer API.
  • check_circleDedicated intake variant and messaging for the care-agency industry vertical, plus dynamic per-route SEO metadata across the site.

Tech Stack

ReactViteTailwind CSSReact RouterFormikYupNode.jsExpress.jsNodemailer

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